Children socialization by television in India
It is true that many children and their parents know television as a tool having fun and entertainment, but in fact TV is one of the most important media in the process of the socialization of children, and it has in fact a very highly great social influence on the norms and regulations that children usually stick into. It also performs as a tracing model for the many of the actions children do and their very real correspondence to the real life they mainly follow in their society.
Television has this ability to justify the level of materials needed for children, which is it can at times simplify many of the concepts that might appear difficult to children while learning. It has to be taken into serious consideration that most of these materials are presented in non-verbal forms, while being highly successful in injecting the concepts in a way it likes.
Socialization usually defines, as a process that is applied to unit behaviors, reactions, norms, customs, beliefs and religious thought by sociologists, social psychologists, anthropologists, politicians and educationalists. It prepares the new person and new generation of communities with the common behaviors, skills and samples that essential procedure for participating within their own society.( Bhatia,p,2006)
Socialization, however, is a slow process, which is formed through the normal life cycle of people in all society, and which may or may not phenomenon or out come with awareness. Individuals have some ideas and views on certain matters, such as completion activity or issues regarding money, may be socialized through a community. Many scientific theories explain that socialization make a modern society with common ideas and acts.
The most important issues and main status of socialising children is the basic role and total concern of parents and the family. However, in the contemporary community, postmodern society mainly has changed, thus omitting the roles of some of the socialisation agencies and strengthening others. This is necessary to find the priority hierarchy agency of socialisation in postmodern society. There needs to be a critical analysis on the five agencies in socialising children. These agencies are member of family, the all level of school, peers in the different age levels, religion and its expanded aspects and finally the most recent one television and other units of media.
Children are basic members and real consumers in their family. Scientific research shows that children affect with considerable power as buyers, and their diffusions on other members of family to how to purchase goods and services, their selections go beyond paint books and toys. According to some researches, the typical child in India that is showed to some TV advertisements during a year, and these children consumers (between four and twelve) spent a great amount of their own money. They apply a deep influence on their parents" decision-making and money spending.( Bhatia,p,2006)
"The regular daily transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay (now Mumbai) and Amritsar in 1972. Up until 1975, only seven Indian cities had a television service and Doordarshan remained the sole provider of television in India. Television services were separated from radio in 1976. National telecasts were introduced in 1982. In the same year, color TV was introduced in the Indian market. Indian small screen programming started in the early 1980s. At that time there was only one national channel Doordarshan, which was government owned. The Ramayana and Mahabharata (both being Hindu mythological stories based on religious ures of the same names) were the first major television series produced. This serial notched up the world record in viewership numbers for a single program. By the late 1980s, more and more people started to own television sets. Though there was a single channel, television programming had reached saturation. Approximately half of all Indian households own a television. As of 2010, a total number of 515 channels are available in the country out of which 150 are pay channels. Hence the government opened up another channel which had part national programming and part regional. This channel are known as DD2 later DD Metro. Both channels were broadcast terrestrially."( Raminder Kaur, Ajay J . sinha. 2009)
